Winning $5,000 YMA Scholarship Proposal: Vitamin C
Scholars were challenged to integrate digital technology with offline shopping to improve the performance of a fashion retailer's physical space. I developed the new sister brand to COTO, Vitamin C, for Opening Ceremony's F/W 19 selection; a collaboration amongst various local Instagram artists and print makers incorporated into deconstructed high streetwear pieces.
"Vitamin C helps repair and regenerate tissue."
Follow me on Instagram @do_u_c for behind the scenes access on upcoming projects.